The article by John Naughton writes about "the most powerful tool of our age." Internet, and everything the reader needs to know about it. Naughton explains the difference between the net and the web using a railway analogy. The internet is like "tracks and signalling, the infrastructure on which everything runs." On this railway there are different types of traffic, which are like web pages on the internet; other types include exchanging music files and e-mail.
He then goes onto talk about the bet's capacity for disruption; informing the reader of the history of simplicity of the internet. Lead designers, Vint Cerf and Robert Kahn, created a system that links to other networks, yet design a network that is "future proof." They cam to the conclusion that there should be no central ownership and that the "network should not be optimised for any particular application." In other words, the one could navigate the internet and do as they wish without anyones permission. The web, was created single handedly by one man, Time Berners-Lee, creating a software that shares music files called Napster. However, as Naughton says, "By the time the file-sharing genie was out of the bottle", other programers were providing other, much more sinister, surprises. These included, viruses, spam, worms and "other security, exploits."
The fourth step, "Think ecology, not economics," Noughtan discusses the similarities between ecology (the study of natural systems) and the web; as they both specialise in abundance. "he large organisms like dinosaurs (think Time Warner, Encyclopaedia Britannica) had trudged slowly across the landscape exchanging information in large, discrete units,but life was now morphing into an ecosystem in which billions of smaller species consume, transform, aggregate or break down and exchange information goods in much smaller units – and in which new gigantic life-forms (think Google, Facebook) are emerging."
How does the internet change audiences?
There are so many way in which teh internet has changed the audience. For example,
Naughton also mentions how people have become dependent on the internet and its features, such as webmail, yahoo and Google. He finishes to say: " Everywhere one looks, the transition to cloud computing has profound implications, because it makes us more and more dependent on the net. And yet we're sleepwalking into this brave new world."
THE WEB IS CHANGING! From web 2.0 to 3.0. This is based on Berners - Lee's idea of 'semantic web,' "in which web pages will contain enough metadata about their content to enable software to make informed judgements about their relevance and function."
His fifth point mentions privacy and the wrecking the internet is capable of, using writers Huxley and Orwell. Huxley believed that the things we love will destroy us, whereas Orwell was convinced that the things that would destroy us were the things we feared. Creating endless opportunities for information, such as "entertainment, pleasure, delight, communication and apparently effortless consumption," would result in a "quasi-adictive power." On the other hand, using Orwell's theory, the internet is the perfect device for surveillance, everything is logged; from your e-mail, downloads to search history. "As a tool for a totalitarian government interested in the behaviour, social activities and thought-process of its subjects, the internet is just about perfect."
Lastly, Naughton talks about IP and how copy and pasting has not caught on with technology.When we search on the web, we are essentially, looking at a copy of the page. Furthermore, we now have access to special software to copy and paste. He then comes to the conclusion that "The only way to stop copying is to shut down the net."
What is so special about the internet?
The internet is a network of networks. It hosts the world wide web. The internet has many great uses and has developed over the years, introducing social networking, communication and web email. The special thing about the internet is that it has not boundries, people are able to search what they want, when they want, how they want. It connects people from around the world.
What is wrong with the internet?
There are so many things wrong with the internet, for example, there is a high risk of virus threats. This can disrupt your personal computer and can even clean your computer- not in a good way. Pornography is definitely harmful for your children. There are numerous pornographic sites available over the Internet and watching any of those can have very bad influence on the mental health of your children. Theft of personal details While using the Internet, there is high probability that your personal details like name, address and credit card number may be accessed by con artists and used for fraudulent purposes.
There are many ways in which the internet has changed the audience. For example, it can change their perspective on things, as the internet informs us about different things; and different cultures in pirticular it can decrease cultural ignorance. However, a negative point of the internet is that it can make a person less social.
The internet can change audiences depending on why they have logged onto the internet. For example, if a person were to log on to satisfy their cognitive needs (uses and gratification, 1974) they may become more knowldgeable about a certain topic. Moreover, for tension release they would have less stress, changing their behaviour.
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