What techniques does this trailer use to persuade an audience to see the film?
One of the techniques used in this trailer is the use of high octane scenes. These high octane scenes will encourage the audience to watch the film, as it provides them with escapism (uses and gratification, 1974). In addition, there are scenes where the Dark Knight is not revealed, therefore this creates narrative enigma (Barthes) and the audience will want to watch it, in order to discover who he really is. This is further reinforced with the line ‘it’s all part of the plan’ said my an anonymous speaker, the audience will wonder what plan? Thus, they will watch the film. Furthermore, there are scenes of violence and scenes of knives, this could perhaps connote someone is going to be killed or tortured. The effect of this allows the element of schadenfreude to arise; the audience will want to watch the film because they enjoy the misfortune of others.
Moreover, there is a scene where the dark knight is protecting a woman. This creates escapism and the female gaze (Laura Mulvey, 1972). Females will want to watch the film, to see this man protect his woman, as well as Gotham city. Finally, the last mid-shot of the joker saying ‘let’s put a smile back on that face’ creates a sort of chill, as well as narrative enigma. The audience will wonder who he is talking to, and they will watch it to find out.
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